The state has launched a website and media campaign to increase awareness about the choices Connecticut residents have for receiving long-term care and the career options for caregivers.

The campaign, called My Place CT, is part of an effort to expand the ability of seniors and people with disabilities to live in communities, rather than institutional settings like nursing homes. The move to reshape the state’s long-term care system also includes trying to help the nursing home industry broaden its business model to serve the needs of people living outside their facilities.

One of the major challenges in expanding the use of home and community-based long-term care options is a shortage of workers, and the My Place CT campaign is aimed in part at promoting the home care field.

via State launches website to promote long-term care options, jobs | The CT Mirror.